Size matters: Not!!! - Jeans for your Mum tum - Party Wear is arriving in store & online: here is some sequin inspo from River Island!

Breeda O' Connell

Size matters - Not!!!

How is it that a recent personal styling client of mine, who cited herself as being a UK size ten, fitted comfortably & well into a UK6, UK8, UK10 & UK 12 – and all within the one shop?

If this has happened to you, don’t panic! It’s not you – it’s the industry. There are a number of reasons why sizes vary. First up is the fact that many labels buy their collections from a variety of design houses and each house measures according to their own size chart. These designs are then manufactured in different countries, by different producers. So, there is bound to be a difference.

But there’s more…

Did you know that clothing sizes were first introduced for men’s uniforms? Hardly the ideal model for creating fashions for women. Add to that the evidence that women’s bodies have changed over the years with bigger waists, hips and busts, but the sizing standards haven’t, then it’s no wonder we’re all confused.

Realising that it’s not you and that there are several factors that contribute to sizing variations is liberating and empowering. The fact is no two bodies are the same. Most people are not an exact, set size – they are between sizes and take different sizes top and bottom.  That’s why today separates are so popular – you get to pick and choose and mix and match the sizes that suit you and your unique body shape.

Jeans for your Mum tum

Inspired by a recent personal shopping client of mine, whose jeans just did not work the way they used to after her baby; here are some of my top tips for choosing jeans post baby....

Party Wear is arriving in store & online - here is some sequin inspo from River Island!