Jennifer Aniston is an example of the 'Natural' Style Personality

Why you need to know your Style Personality

• Your Style Personality is your interpretation of fashion & style

• It explains why you are drawn to certain looks or trends and not others

• It also explains why it is you may love what someone else is wearing but you know that although it works for them, it wouldn’t be ‘right’ for you

• Discovering your style personality transforms how you shop for clothes, your approach to putting looks together, and what is contained in your Capsule Wardrobe

• It acts as a guideline in navigating trends so you can focus on what works for you & what doesn’t

• We all have a unique style personality and we can use this to let the world know something about us

• How we dress must also tie in with our lifestyle

• We are rarely strictly one Style Personality, and are usually a combination of two or more styles. It could be that you share equal amounts of the various elements of 2 different categories; or that we have one Dominant Style Personality, and draw on various elements of other Style Personalities

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How I create a Capsule Wardrobe for my Clients (Online)

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Step 1: What is the client’s brief?
What are they looking for? For example: a Smart/Casual Capsule Wardrobe for Autumn


Step 2: Assess the client’s body shape and proportions, her preferred style (i.e., her style personality), her colouring - which determines her best colour palette, her preferred brands & shops, and her budget

I have my clients fill out forms to establish their shape & proportions, their personal taste and style, and to determine which colours & neutrals will work best and most cohesively in their wardrobe

step 3: From this information, I select a number of brands & shops that I feel would be appropriate, and search using as many filters as possible: so, for example top style, waistband or length of trousers, colours, patterns and design details


Step 4: I save pictures and all details of each piece as I go, as well as the link to the product - always checking that the piece is in stock in my client’s size, and within her budget


Step 5: I then present all this information to her in a table so that she has the product description, the brand or shop, the price, a picture, and the product link


Step 6: Then to showcase that all the pieces can be used interchangeably and showcase the benefit & value of having created a capsule wardrobe, I create collages of several different outfit options for the pieces I have selected


Step 7: Then I present this information to my client, so she has on her pieces ready to shop and has her style inspiration


So, if you are shopping for a capsule wardrobe, I would suggest you follow a similar process:

• Know your body shape & your portions and what works best for your figure
• Get in touch with your Style Personality to develop your own signature style, that is in line with your personality taste
• Figure out your best colours so that you build a colour story within your wardrobe
• Think about your budget & your preferred brands or shops
• Start to search for specific pieces, recording as your goal
• Then see how many outfit options you can create from pieces you've selected

This is fail safe way to end up with a Capsule Wardrobe full of pieces that you actually want and need, giving you endless options and plenty of versatility!

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Transitional Dressing: 7 key pieces to see you through

1. STRAIGHT CUT BLUE JEANS: Keeper cut jeans from & Other Stories

2. BRETON KNIT: Striped knit sweater from Mango

3. CREAM BLAZER: Collarless Blazer from Zara

4. SLIP SKIRT: Midi satin skirt from Mango

5. LONG SLEEVED MIDI DRESS: Black animal print midi dress from River Island

6. TRENCH COAT: Classic cotton trench coat from Mango

7. BELTED CARDI: Knitted cardigan with belt from Mango

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